BabyCenter
Landing page
251% lift in response
We know benefits always trump features. So we applied this guiding principle to BabyCenter’s
paid-search acquisition landing page by positioning BabyCenter as a solution rather than a product.
The result: 251% lift in response.
MORE WORK
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38% lift in influence
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154% lift in response
Union Bank Mobile Ad
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250% lift in engagement
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251% lift in response
BabyCenter Landing Pages
23% lift in acquisition
Guthy Renker Direct Mail
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Walmart Onboarding Guide
